Privacy policy

Loop Languages is an online language-learning platform operated by KieCo Creative Ltd, a company registered in England and Wales under company number 16937667.

Registered office:
KieCo Creative Ltd
167–169 Great Portland Street
5th Floor
London W1W 5PF
United Kingdom

Privacy enquiries: privacy@looplanguages.app
Website: www.looplanguages.app

KieCo Creative Ltd is the data controller responsible for personal information collected through Loop Languages.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, subscribe to communications, complete surveys or use our learning services.

Depending on how you interact with Loop Languages, we may collect:

Information you provide directly

• Your name and email address when you subscribe, register or contact us

• Your language-learning interests, preferences and survey responses

• Account information when you register for a course

• Information you provide when completing lessons, quizzes or assessments

• Feedback, messages and other communications you send us

• Your telephone number and messaging preferences if you choose to receive learning reminders through WhatsApp when this service becomes available

Information collected automatically

• Your IP address and approximate location derived from it

• Browser type, device information and operating system

• Pages visited, referral sources and interactions with our website

• Cookie preferences and relevant analytics information

• Course participation and progress information when you use our learning platform

Payment information

If you purchase a subscription or course, payments are processed through Stripe.

Stripe processes the payment information necessary to complete transactions, including relevant billing and payment card details.

We do not store your complete payment card details ourselves.

We use personal information to:

• Provide access to our website, courses and learning materials

• Create and manage learner accounts

• Deliver lessons, quizzes, assessments and progress tracking

• Provide spaced repetition reminders and learning notifications where requested and available

• Respond to enquiries and provide customer support

• Send newsletters, product announcements and marketing communications where we have an appropriate lawful basis

• Understand which languages and learning features our community would like us to develop

• Analyse website performance and improve our services

• Process payments and maintain appropriate business records

• Protect our website, users and business from misuse or security threats

• Comply with applicable legal and regulatory obligations

We do not sell your personal information.

You may choose to subscribe to Stay in the Loop, our newsletter, or request updates about particular languages and learning products.

We will use your contact information for marketing only where we have an appropriate lawful basis to do so.

You can unsubscribe from marketing emails at any time using the unsubscribe link provided in those messages or by contacting privacy@looplanguages.app.

Unsubscribing from marketing will not prevent us from sending essential service-related communications, such as account, payment or security notifications.

If you complete a survey without opting into marketing, your responses will not automatically enrol you in our mailing list.

We plan to offer optional spaced repetition reminders to help learners revisit material at appropriate intervals.

When this service becomes available, learners may be able to receive reminders through WhatsApp or other supported messaging channels.

If you choose to participate, we may process:

• Your telephone number

• Your selected language and learning preferences

• Relevant lesson activity and progress

• Your reminder schedule and messaging preferences

These services are not yet active.

Before introducing them, we will confirm the providers involved, explain what personal information is required and obtain any necessary consent.

Participation will be optional. Learners will be able to stop reminders or change their preferences.

Where WhatsApp is used, communications will also be subject to the privacy practices of WhatsApp and its parent company, Meta.

We use external providers to operate and improve Loop Languages. Depending on which features you use, these may include:

LearnWorlds

LearnWorlds hosts our website and learning platform, including learner registration, course access, assessments, progress tracking and related services.

Tally

Tally collects survey responses, language preferences and optional contact information.

Google Analytics 4

Google Analytics helps us understand website traffic and visitor behaviour, subject to applicable cookie consent requirements.

Google Workspace and Google Sheets

Google services may be used to manage survey responses, administrative records and business communications.

YouTube

YouTube hosts our educational videos and other content. Viewing embedded or externally linked videos may involve processing by Google under its own privacy terms.

Stripe

Stripe processes payments for subscriptions, courses and other purchases.

When you make a payment, Stripe processes the payment information required to complete the transaction, including relevant billing and payment card details.

We do not store your full payment card details ourselves.

Stripe processes payment information in accordance with its own privacy policy and applicable data protection requirements.

Learning reminders and messaging services (planned)

We intend to introduce optional spaced repetition reminders using automation and messaging services, potentially including Make and WhatsApp.

These services are not yet active. Before introducing them, we will confirm the providers involved, explain what personal information is required and obtain any necessary consent.

Participation will be optional and learners will be able to stop reminders or change their preferences.

Other service providers

We may use additional providers for website hosting, email delivery, customer support, security and other operational purposes.

We may introduce or replace service providers as our platform develops. We will update this policy where necessary to reflect material changes.

We only share personal information with service providers to the extent necessary for the relevant purpose and take appropriate steps to ensure it is handled securely and lawfully.

Our website uses cookies and similar technologies.

These may include:

Necessary cookies: Required for essential website functionality, security and account access.

Functional cookies: Help remember preferences and provide enhanced functionality.

Analytics cookies: Help us understand how visitors use our website and improve its performance.

Marketing cookies: May support advertising or marketing activities if these features are introduced.

Where consent is required, optional cookies will not be used unless you have provided the relevant permission.

You can review or change your choices through the Cookie preferences control on our website.

You can also manage cookies through your browser settings.

Some of our service providers operate internationally or process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure it receives the protection required by applicable data protection legislation.

These measures may include recognised adequacy arrangements, approved contractual safeguards or other lawful transfer mechanisms.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including any applicable legal, accounting or regulatory requirements.

Retention periods vary according to the information involved.

For example:

• Newsletter information: Generally retained until you unsubscribe or request deletion, subject to any records needed to respect your preferences.

• Learner account information: Retained while your account is active and for an appropriate period afterwards.

• Survey responses: May be retained to inform product development, with identifying information removed when no longer needed.

• Financial records: Retained for the periods required by applicable law.

We periodically review the information we hold and delete or anonymise information when it is no longer required.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, loss or disclosure.

These include appropriate access controls, secure service providers and measures designed to limit access to information to those who need it.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Depending on your circumstances and applicable law, you may have the right to:

• Request access to personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Request deletion of your personal information

• Restrict or object to certain processing activities

• Request transfer of certain information to another provider

• Withdraw consent where processing is based on consent

• Raise a concern about how your information is handled

To exercise your rights, contact privacy@looplanguages.app.

We may need to verify your identity before responding to certain requests.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Loop Languages is primarily designed for adult language learners.

We do not knowingly collect personal information from children in circumstances where parental consent or another legal authorisation is required.

If we become aware that personal information has been collected without the necessary authorisation, we will take appropriate steps to address the situation.

Parents or guardians with concerns may contact privacy@looplanguages.app.

Our website may contain links to external websites, platforms and resources.

We are not responsible for the privacy practices of websites operated by third parties.

We encourage you to review their privacy policies before providing personal information.

We may update this Privacy Policy as our services develop or to reflect changes in legal requirements or data processing practices.

The latest version will be published on our website with an updated revision date.

Where changes materially affect how we use your personal information, we will provide additional notice where required.